According to Katherine Speller of the American Feminist Majority and a recent report by Ms Magazine, the number of women registering to vote continues to outpace men, and women of color comprise the fastest-growing segment of women voters.
All women, primarily those between 18 years and 35 years old, can make or break the direction of this election. If Trump loses despite his vociferous base, it will be because females of all stripes – mothers, students, and yes the social divas and beauty influencers – will be heading to the polls this November, united by a common cause, stop Trump.
One of the challenges flying under the radar is that millennials, female or male, are simply not consuming television and get most of their information from the web. This generation is ‘outside’ of the stream and many key issues are likely to slip by them.
What’s more, women, all women, need to be reached via unobtrusive yet emphatic online messaging, within a safe and respectful virtual environment.
Chances are, if you’re a female citizen expressing progressive or just plain sensible views on Facebook or Twitter, i.e. anything that isn’t pro-Trump, you will quickly and regrettably encounter male users surfing the web in roving packs, bonded by their malicious mob mentality, which will be immediately turned against you as a fear tactic. If you want to experience evidence for yourself, just have a visit to Reddit where many in that community are complaining that Trump supporters are corrupting other Reddit communities – or our own Facebook page where we are consistently targeted by them.
Perhaps this indicates that the young female demographic – not the legions of “angry” white males, as often heard – maybe our new “silent majority” in American politics. Engaging this new silent majority via Facebook or Twitter may not even be the the most efficient method of outreach. Given the vicious vitriol one endures daily on Facebook, political style posts or content have become warnings to avoid, rather than calls to action.
However, an interesting trend during this unusually contentious election cycle is the pro-Hillary, anti-Trump posts and articles are circulating in women’s media publications, including sites like Glamour, PopSugar, and even Cosmopolitan. Naturally, publications focusing specifically on female trends and issues are ideal networks for this type of advocacy and most importantly – a safe space to reach young millennial females.
Additionally – these publications have an appeal to young females that are not yet interested in political issues, even if it effects them directly. Donald Trump may be giving Democrats an extraordinary opportunity to build a base of young female activists since so many of Trump’s positions are clearly offensive to women.
So Young Aware Americans can reach each every single one of their mobile readers with significant political content throughout the remainder of this election season – and get them registered to vote.
What’s more – we can take any content that works with young female voters and use it to their own appeal.
This is our Single Women Voter Initiative. And we’re targeting many young females whom may not have yet been involved with politics. We won’t find them on Reddit or Facebook, hiding from gloating Trump-trolls. We’re going to find them under the mainstream radar. The women who regularly communicate via Tumblr and Instagram or visit Glamour their days with things like beauty, fitness, and Deepak Chopra quotes.
The female portion of the electorate – which is also the nation’s dominant demographic, statistically speaking – will be the voters that control the outcome this election, and the fate of this democracy.
Additionally, we’re going to be running Operation INFLUENCE, with more information forthcoming. Stay tuned, because none of us can afford to tune out this election, especially if you’re female.
You just have too much to lose this time.
Rome Viharo is the senior strategist for Young Aware Americans PAC, the CEO of Audience Unlock, Inc, and the publisher of Wikipedia, We Have a Problem.